Medical Communications Support Services

Aventine develops medical communication content that is scientific, accurate, balanced, and based on the FDA-approved prescribing information for a specific product.

Our scientifically accurate, well-referenced, and fair-balanced medical communication materials are developed for healthcare professional and/or US payer audiences. Aventine’s medical communication pieces are designed to be managed and disseminated by medical communication departments or, with the evolving preapproval information exchange (PIE) communications allowable, by scientific field teams.

Our medical communications support services include:

  • Standard response letters
  • Product monographs
  • Slide decks to support various scientific communication needs
    • Dossier overviews and clinical value story decks
    • Economic model overviews and economic value story decks
    • Internal training slide decks
    • Preapproval information exchange (PIE) slide decks
    • Scientific platforms

In general, medical information materials are developed for the healthcare professional audience and address an anticipated unsolicited query about the pharmaceutical company’s product or support programs. It is important that materials developed for medical information groups are well-referenced, fair-balanced, and based on solid evidence to minimize bias. It is equally important that scientific communications that include information outside of the product prescribing information (ie, off-label information) are provided by the pharmaceutical company only in response to an unsolicited request in order to maintain the safe harbor information exchange described in Food and Drug Administration (FDA) guidance.

The Aventine writing style is based on the American Medical Association (AMA) Manual of Style; however, we are frequently asked to adopt more client-specific style guides for individual projects tailored to the stylistic needs of our clients’ internal departments and/or publication editors. In addition to following AMA style, our team develops documents written in scientific American-English, using US-native technical writing tone, sentence structure, spelling, and grammatical idioms.